Kat Von D Is Coming To Dublin + Products From Her Brand You NEED To Try

Header credit: Debenhams Blog

Makeup enthusiasts and tattoo junkies, have you ever wanted to meet Kat Von D? Your fantasies may become reality sooner than you think!

According to this Debenhams blog post, the famed tattoo and makeup artist will be coming to Henry St. Debenhams on April 1st for the launch of the new Kat Von D beauty counters and there will be a fan meet and greet!

Now the only way you can meet the star is to purchase a product from the new Kat Von D beauty counters (opening dates in different stores listed on the blog post) and you will get a free wristband which permits you to join the queue outside Henry St. Debenhams on Saturday morning. However, wristbands are in limited supply… and I’d say the products aren’t going to be well-stocked either. So what are the best products in my own humble opinion to pick up? All products listed below are vegan and cruelty free, as is the brand’s ethos.

  1. Lock-It Creme Concealer
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Kat Von D Lock-It Concealer Creme in the shade 13 Light. Image credit: katvondbeauty.com

This concealer launched late last year, and it remains a popular product of the brand. It comes in a wide range of shades, boasts a full-coverage matte finish and the packaging is gothic but elegant. It also comes in a pure white shade, which can be handy for highlighting on lighter skin tones, lightening up your foundation during the winter or for colour correcting any hyperpigmentation. Both her foundation and her concealer are designed to cover up tattoos, so you’ll only need a little bit for any zits. It is a bit pricey at €26, but I think it’s worth a shot to try given all the glowing reviews this concealer gets given. This is also a heavy-duty product for those of us who love our cake-face, so don’t expect a sheer natural finish from many of Kat Von D’s products.

2. Tattoo Liner

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Kat Von D Tattoo Liner in the shade Trooper. Image credit: debenhams.ie

I’ve heard of this magical eyeliner for years now, before I even knew who Kat Von D was. It’s a pen eyeliner, which I normally don’t like as I find the felt tips tend to dry out way too easily – however, this pen eyeliner features a thin brush tip to create flowing, precise lines instead of a felt tip. The colour Trooper is blacker than black, and there is a brown version called Mad Max Brown (I would buy that too just for the name alone). This liner is supposed to be super long lasting, easy to apply and little to no fading. For even better, more long-lasting results, I’d suggest applying an eyeshadow primer onto your lid before you put on the eyeliner. At €20, I personally think that’s a steal for a liner that won’t dry out. This product is somewhat of a cult favourite in the U.S. as well.

3. Everlasting Liquid Lipstick.

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I have tried this particular product in the past so I can absolutely vouch for its amazing qualities. This was one of the first liquid-to-matte lipsticks ever created, before the trend took off on Instagram. However, they were recently reformulated to make the product entirely vegan so they do have an updated formula. I own the lipstick in the limited edition shade “Project Chimps” which sadly, is not available anymore which is a shame because I think it’s the most beautiful oxblood red that everyone should own. The lipstick really is long-lasting, and it fades evenly throughout the day. Reapplications don’t make it crumble on your lips and the colours are so unique yet flattering. I’m planning on picking up either Lolita or Lolita II to get my free wristband. At €21, it’s worth the splurge!

I hope I’ve given you enough information about what products to try from the Kat Von D brand, and I hope to see you there at the fan meet and greet on April 1st! Let me know what you think of the products in the comments when you try them out!

 

 

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Why Is Drugstore Makeup So Expensive?

Image credit: powderdoom.tumblr.com

I walked into my local pharmacy the other day to grab some false lashes for a night out, I left confused and searching my head for an answer as to why I just saw a L’Oréal foundation selling for above €17. I mean, MAC Studio Fix is €32 – it’s only half the price, but it’s a far cry from how affordable drugstore (as it’s called in the U.S., we don’t have a similar name) products used to be. I remember walking into Sam McCauley’s pharmacy as a twelve year old and buying Maybelline concealer for €5 at most, but their most expensive concealer now is around €10.50. What happened to the affordable products?

Refinery29 wrote a great article here for an explanation of the cost of mid-to-high end products a while ago which made me understand a lot more of the reasoning behind brand pricing, but I decided to write a post on why I think drugstore makeup has begun spiralling upwards in price.

The beauty industry is now faster paced and cut-throat than it has ever been before. Brands are pressured to churn out new products, create new colour combinations before the beauty gurus do, beat trends to death and make a profit before they’ve even emerged as properly mainstream. To keep up with that, brands need a lot of research and development, which unsurprisingly is a large cost to business – hence a price hike is needed to keep generating profit for the company. The advent of online affordable brands too has dented the market for drugstore makeup too – why buy that e.l.f. palette when you can order this 30-shadow palette from Morphe with this beauty guru’s discount code?

Not only that, but most teenagers and young adults are buying more mid-end brands like Too Faced and Urban Decay before they’ve touched a Rimmel lipstick. Many drugstore brands can’t compete with the image that mid-end brands put out, so they need to be able to compete on a quality standpoint instead. It’s true that drugstore makeup did used to cost less, but I also remember that I could barely get a proper swipe of colour from my L’Oréal eyeshadow quads – and makeup brands in the ‘80s and ‘90s were even worse, per my long-suffering makeup addict mother. It’s all an effect of being spoiled for choice.

An interesting theory that I learned about recently is called ‘the lipstick effect’, which basically states that consumers will spend more on ‘necessary luxuries’ during times of financial crisis, little stability or wartime. It’s a status symbol in society, so you can freely apply your Dior lipstick with a compact mirror in front of everyone else rather than use a cheap drugstore one in the bathroom mirror. Since our world hasn’t exactly been stable recently so I wouldn’t be surprised if drugstore companies were experiencing sale decreases as everyone rushes to buy mid-end to high-end products from this very effect.

It all makes sense to me now, but I’m still not over the fact that I saw a €17 foundation on a L’Oréal counter. Do you think this price hike will stop anytime soon? Or will it keep going indefinitely? Is €17 too much for a drugstore foundation? Let me know what you think of this down below or on my twitter!